Funding models
Big Business
Funding models

Funding models
10 models of funding – which one are you?

The big idea

The idea of this approach is to look specifically at your funding model. Often creative and cultural leaders are very adept at creating their programmes but are fuzzier about the nature of their funding model. This sometimes leaves stakeholders unsure about the impact of their support. Unlike commercial models, a non-profit organisation has to be mindful of both its beneficiaries and its funders. This tool illustrates ten funding models which highlight the source of funds, the types of decision makers involved and their motivations. 


This tool should enable you to identify the funding model/s your business operates. You can then consider the strengths and weaknesses of each approach. During these turbulent economic times, it is important to be able to identify your model and be disciplined about the way you raise your money. This should ensure that you are not blown off course by chasing any available funds.

The Tool

This tool poses a series of questions to help you identify your funding model and its characteristics. It is primarily for SME and larger organisations working in the non-profit creative and cultural sector. You can complete it on your own or with a group. It should take you about 20 minutes to answer the questions.